Creative
Lead
Liberty University, B.A. in Graphic Design
Graduated:
Give me a multidisciplinary crew and an impossible deadline any day. I lead with candor–clear expectations, quick decisions and feedback that sharpens, never shreds.
I have a natural ability to see the macro and micro facets of a project so every choice stacks in the client's favor while keeping the team laughing and deadlines met.
Why I’m Your Next Creative Lead
I seamlessly bridge left-brain analytics with right-brain artistry. 10+ years of brand building means I don't just "make things pretty," I engineer entire brand worlds.
I've led the launch of over 50 brands after building a 14 person multidisciplinary creative team and developing a refresh sprint that cuts time to market by 50% for our clients.
My Creative Superpowers
Greater DC Area
Location:
2017
Designing Since:
Master GIF sender
Zero quit mentality
Candid Communicator
A Seasoned creative
I've worn every hat
Resume Overview
Tools & Platforms
+1 843-276-8211
Contact
Led a print campaign for a fashion label, producing social content plus eye-level and OOH creative–from NYC Citi Bike wraps to a Times Square billboard.
Designed 30+ branded storefront façades for a multi-location veterinary clinic network along the East Coast, elevating curb-side visibility and brand cohesion.
Freelance Brand Designer (2022)
Scaled from a solo designer into a 14-person, multi-six-figure agency creating 40+ brand, copy, marketing and web launches for seven-figure international coaches through a trademarked rebrand framework that cut time-to-market by 50% and can drive up to 3× funnel-conversions.
Founder & Creative Director (2023 - Present)
Education
Located
Designed launch campaigns and trade-show experiences as well as concept-to-press packaging for five distinct product lines.
Freelance Graphic & Brand Designer (2018 - 2020)
My Work
Vicki Pollack
Branding, copy, web design, SEO, 1 year marketing plan, technical course setup and additional course collateral.
Project Scope:
Vicki Pollack
Client:
Vicki has an outspoken passion for empowering individuals to create sustainable income streams but needed a brand that matched her personality. We curated a brand that matched her bold, no B.S. style and optimized her course systems and developed a better website funnel for leads.
Lead Designer on branding, web design and collateral.
Creative Director for all copy, SEO, and marketing.
Bond
Vet
30+ custom-illustrated storefront skins, product packaging and a city-wide NYC Citi Bike OOH campaign all with press-ready files.
Project Scope:
Bond Vet
Client:
Led design & press prep for 30+ East-Coast storefronts (complete with custom animal illustrations) then branded the clinic’s treat line, social assets, and a city-wide NYC Citi Bike campaign, taking every piece from concept to print-ready.
Freelance Graphic Designer for Manureva Studio
Heather Tans
Branding, copy, web design, SEO, 1 year marketing plan, photography direction and packaging (coming soon).
Project Scope:
Heather Shaw
Client:
Heather–spray-tanning authority to L.A. celebrities–wanted to spotlight the industry’s toxic ingredients and offer a safer alternative and one day, her own certification program. We built a brand that merges red-carpet allure with a health-first, toxin-free message.
Lead Designer on branding, web design and packaging.
Creative Director for all copy, SEO, and marketing.
Jamie Sea
Branding, copy, web design, SEO, 1 year marketing plan, technical course setup and live event collateral.
Project Scope:
Jamie Sea
Client:
Jamie needed a cohesive, bespoke brand experience that reflected her commitment to passive income. We delivered inclusive copy and high-converting sales and funnel pages for her evergreen digital products, guiding leads smoothly to checkout giving Jamie bandwidth at home and inside her business.
Lead Designer on branding, web design and collateral.
Creative Director for all copy, SEO, and marketing.
- I am a dog mom of 2 spaniels so I'm out with them on the paddle board, trail running or farmers market.
- I am currently training for a Triathlon so lots of pool time (#humbling). I also run a few Ragnar races per year, so I have to keep my mileage up.
- I am a CrossFit Level 1 Certified coach and love the camaraderie that comes with a sweaty gym session.
- I am married to my college sweetheart Joe (Jojo to only me) and since we live a DINK life, we travel a lot! He's an avid diver and I'm an avid beach-sitter-with-a-book-er.
When I'm Not At My Keyboard:
I am coming from the small business world where every hat sat on my head and I took complete ownership over every task because when you own the business, it's sink or swim.
I live for the creative rush that comes with even the most boring of tasks–creative direction, production prep, photo editing, splicing videos, copywriting and even invoice day (my favorite, because paying 14 contractors felt like a win for all of us). The sink-or-swim ownership forged the leader that I am today, and I am confident in steering any project from sketch to shoot to press for you. Not to brag, but I've also been told my newsletter is a hit, check out my writing.
